Part 1: Feature development

Facebook invited us to take part in a beta program, where we can send them info about the quality of the leads (=applications) we're getting through them and they will optimize towards better quality ones.
Attached is the documentation we got from them. Please create a high level plan of the implementation and break it down to tickets as you think makes sense for the implementation. (Tickets don’t have to be super detailed, just the title and description as bullet points)
Please create all backend/frontend tickets you think are necessary for the developers to start implementation. Feel free to make assumptions on what’s already there and on what role other stakeholders play but please state them in your solution.

Solution

Product requirement document

What we need to do and what business/user values?

Increasing quality leads from FB could give our clients more potential employees with higher conversion rate (from applying to hiring). That will make our clients even happier and they get more reasons to return to us and at the same time it will allow us to grow margin from the channel probably. Those are main business and user values.

To implement this, we need to send from our side evaluation for every lead we get to FB side. It depends on whether we have the ability to get the status of the lead automatically or not. Also, we need to define trigger by that the data will be sent to FB.

Table of compliances (based on FB doc)

Facebook Lifecycle Stages	HeyJob Interpretation
LEAD	New user created from FB leadform
MARKETING_QUALIFIED_LEAD	User being invited to the screening step (first call with recruiter)
SALES_OPPORTUNITY	Being involved in the interview process after screening
CONVERTED	Became employee
LOST	the lead rejected the offer or not to proceed the process
DISQUALIFIED	Drop before screening

Assumption about the data process

https://www.figma.com/embed?embed_host=notion&url=https%3A%2F%2Fwww.figma.com%2Ffile%2FqAGh2Q56vO7xei80Zza6qR%2FHeyJob%3Fnode-id%3D0%253A1

The data we should send

Based on the FB doc I suggest use this API and for that we would need the following values (I guess we already have pixel_id and token and use FB API):

lead_id or ad_id - not required, but desirable
lead_event_source - required
facebook_lifecycle_stage_name - required, above table with compliances